Unprecedented
Research Chips Away At Decades Of Misconceptions
Forget what your elementary
teacher taught you about Native Americans.
American students learn
some of the most damaging misconceptions and biases toward Native
Americans in grades K-12. In fact, 87 percent of history books in
the U.S. portray Native Americans as a population existing before
1900, according to a 2014 study on academic standards. For many
Americans, we no longer exist.
With minimal mention
of contemporary issues and ongoing conflicts over land and water
rights or tribal sovereignty, Native Americans have become invisible
and it can be argued that it makes it easier for non-Natives to
take the lead on creating their own narratives about us. Our invisibility
makes it easier to create and support racist mascots or over sexualize
caricatures of Native women in everything from fashion to Halloween
costumes.
For the well-being of
Native peoples and future generations, these false narratives, the
invisibility and erasure of Native peoples must end.
The
Reclaiming Native Truth Project, the largest public opinion
research project ever conducted by and for Native Americans, is
built upon new and existing research. Among the significant findings
is that invisibility of Native peoples may be one of the biggest
barriers we face.
This invisibility extends
beyond education curriculum to pop culture entertainment, news media,
social media and the judicial system. The results are extremely
damaging and contribute to bias, discrimination and institutional
racism. Not surprisingly, non-Natives are filling the information
void with devastating effects -- our Native children struggle with
identity and their place in the world.
The most toxic myth is
that Native Americans receive government benefits and get rich from
casinos. This narrative has been played out over and over in popular
TV shows, films and in the media, particularly over the last two
decades. This stereotyping for years has infuriated Native peoples
and intuitively we knew how damaging those portrayals to us with
real consequences in our daily lives. However, for the first time
we have the hard data and ground-breaking research to show that
stereotypes, false and inaccurate narratives and the invisibility
of Native peoples has real and damaging effects as they create the
lens in which major decisions are made-from the highest court in
the land, to Congress, schools, by employers, etc. It can no longer
be viewed as fighting for political correctness. The modern form
of bias against Native Americans is the omission of contemporary
ideas and representations of the ways in which Native people contribute
to society.
This unprecedented research
project has yielded promising steps forward to begin chipping away
at decades of misconceptions about Native Americans. The study found
a 78 percent majority are interested in learning more about Native
cultures. For example, 72 percent support increased representation
of Native Americans in entertainment, and 72 percent advocate significant
change to K-12 curricula.
The significance of these
findings cannot be underestimated. For too long the argument against
doing more to include Native Americans-whether in movies, media
coverage, philanthropy and in policies-has always been undercut
by arguments that the Native population is too small, and not a
significant enough demographic that the American public will be
interested in. That small population argument for decades has been
used to rationalize and justify the erasure of Native peoples, the
lack of resources, services and even discrimination. The research
findings can now blow these arguments out of the water and illuminate
pathways forward for Native peoples to work together to organize
and achieve change.
Standing Rock is an important
example. The historic stand for water rights interrupted and disrupted
the invisibility, erasure and toxic narratives the majority of Americans
held about Native peoples. We can never underestimate the victory
that was achieved at Standing Rock for that reason alone. Jodi Gillette,
former Advisor on Native American Affairs for President Obama, shared
in a soon-to-be-released case study on the lessons learned from
Standing Rock on narrative change that what Standing Rock
did for all of America was that it brought past injustices to the
present.
Echo Hawk Consulting
was proud to be a co-leader in the Reclaiming Native Truth Project.
We now understand what different groups of Americans think (and
dont know) about Native Americans and Native issues. We also
learned what types of messages will begin to shift public perception.
This is where the real work is just starting.
This fall, Echo Hawk
Consulting in partnership with diverse Native artists, filmmakers,
activists and some key allies will launch IllumiNative, an initiative
to break through the dominant negative narrative and erasure of
Native peoples in pop culture and media. We hope to create platforms
to share stories of Native people and create accurate and positive
representation of Native peoples on a mass scale.
We know we have friends
and allies in concerned parents, educators, lawmakers, donors and
people who just want the facts. Together, as Native peoples from
all backgrounds and walks of life in partnership with non-Native
allies, we need to break through the dominant negative narrative
and erasure of Native peoples to illuminate the vibrancy of Native
voices, contributions, wisdom, innovation and lived experiences.
Our time is now.
Crystal Echo Hawk,
Pawnee, founder and chief executive officer of IllumiNative, is
president and CEO of Echo Hawk Consulting. The mission of Echo Hawk
Consulting is to help to create new platforms, narratives, strategies
and investment that can help to catalyze transformational change
for and by Native Americans. Crystal served as co-project leader
for the Reclaiming Native Truth Project.
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